Who I Am

SEO Team Lead
Who Drives Real Results

I'm an SEO Team Lead with 4.6+ years of hands-on experience in Search Engine Optimization, website analysis, traffic tracking, and performance reporting. My track record spans financial and e-commerce verticals, with deep expertise across the full SEO spectrum.

At BankBazaar, I lead the SEO team driving organic traffic across major financial products — loans, credit cards, and insurance. I coordinate cross-functionally with product, content, and engineering teams, run regular technical audits, mentor junior analysts, and deliver data-driven insights to senior management.

🏙️
Based in Bengaluru, India
💼
SEO Team Lead — BankBazaar.com (2022–Present)
🎓
B.Tech (ECE) — Aditya College of Engineering, Madanapalli
🗣️
English · Telugu · Kannada
🚀
Open to SEO Leadership & Growth opportunities
🎯
Current Role
SEO Team Lead — BankBazaar.com
Superpower
Full-spectrum SEO — Technical, On-Page, Off-Page & PPC in one person
📈
Track Record
Organic growth across fintech & e-commerce — driven by data, not guesswork
🛠️
Philosophy
SEO is a long game — build it right, measure everything, iterate always.
Experience Across
BankBazaar
BankBazaar
2022–Present · SEO Team Lead
Outre
Outre
2021–2022 · SEO Analyst
HM
Happy Monk Technology
Nov 2019–Nov 2020 · SEO Executive
What I Do

Core Expertise

End-to-end SEO from technical foundations to off-page authority — across financial, e-commerce, and multi-industry verticals.

01 · On-Page

On-Page SEO

Optimising meta titles, descriptions, heading structures (H1–H6), alt tags, and content for maximum SERP visibility and user engagement.

Meta TagsHeader TagsInternal Linking
02 · Technical

Technical SEO

Regular audits using GSC, SEMrush, and Ahrefs to resolve crawl errors, page speed issues, indexation gaps, and Core Web Vitals across large sites.

Crawl AuditCore Web VitalsIndexation
03 · Off-Page

Link Building

Building high-quality backlinks through manual outreach, directory submissions, article syndication, press releases, RSS feeds, and video optimisation.

Blog OutreachPress ReleaseDirectory Sub
04 · Analytics

Analytics & Reporting

Tracking KPIs and delivering detailed performance reports for senior management via Google Analytics, Search Console, Data Studio, SEMrush, and Ahrefs.

GA4Data StudioSEMrush
05 · Research

Keyword Research

In-depth keyword research, competitor analysis, and intent mapping to discover high-value opportunities and content gaps across multiple verticals.

Competitor AnalysisSERP AnalysisIntent Mapping
06 · Paid

PPC & Campaign Support

Supporting PPC campaigns with keyword data and landing page SEO recommendations to improve Quality Score, ROI tracking ₹, and paid–organic synergy.

PPC ManagementROI ₹ TrackingGoogle Ads
Impact Numbers
4.6+
Years of SEO
3
Industries
360°
Full-Spectrum SEO
₹Cr+
Organic Traffic Value
3
Languages
Career

Work Experience

4.6+ years of progressive SEO leadership across fintech, fashion e-commerce, and digital agencies.

BankBazaar.com · Fintech
SEO Team Lead 2022 – Present
  • Lead the SEO team to drive organic traffic growth and improve keyword rankings across major financial product categories — loans, credit cards, and insurance.
  • Plan and execute comprehensive SEO strategies aligned with business goals and Google algorithm updates.
  • Coordinate cross-functionally with product, content, and engineering teams to implement SEO best practices site-wide.
  • Conduct regular technical audits using Google Search Console, SEMrush, and Ahrefs to identify and resolve crawl errors, page speed issues, and indexation gaps.
  • Track KPIs and prepare detailed performance reports for senior management using Google Analytics and Data Studio.
  • Mentor junior SEO analysts, review deliverables, and drive team productivity and quality standards.
Outre · Fashion E-commerce
SEO Analyst 2021 – 2022 · 6 Months
  • Conducted in-depth keyword research, competitor analysis, and on-page optimisation for client websites.
  • Built high-quality backlinks through manual outreach, directory submissions, and content syndication strategies.
  • Optimised landing pages and blog content to improve user engagement metrics and SERP visibility.
  • Supported PPC campaigns with keyword data and landing page SEO recommendations to improve Quality Score.
Happy Monk Technology Pvt. Ltd.
SEO Executive Nov 2019 – Nov 2020
  • Executed on-page and off-page SEO strategies for client websites across multiple industries.
  • Optimised meta titles, descriptions, heading structures, and internal linking architecture.
  • Implemented backlink-building: article submissions, blog commenting, classified listings, and press releases.
  • Tracked keyword rankings and website performance using Google Analytics and Web Trends.
  • Collaborated with developers and content teams to implement technical SEO recommendations.
Tech Stack

Skills & Tools

A comprehensive SEO toolkit — from technical foundations to analytics and paid campaigns.

360° SEO Mastery

From crawl budget optimisation to PPC synergy — a complete stack built over 4.6+ years across fintech, fashion e-commerce, and digital agency environments. Every tool chosen for measurable organic impact.

🔍 SEO
On-Page SEOOff-Page SEOTechnical SEOLocal SEO
✍️ Keyword & Content
Keyword ResearchMeta TagsHeader Tags (H1–H6)Alt TagsInternal LinkingContent Optimisation
🔗 Link Building
Directory SubmissionArticle SubmissionBlog OutreachPress ReleaseRSS FeedClassified ListingsVideo Optimisation
📊 Analytics & Tools
Google AnalyticsGoogle Search ConsoleGoogle AdsSEMrushAhrefsGoogle Data StudioWeb Trends
₹ PPC & Reporting
PPC Campaign ManagementROI TrackingPerformance ReportingCompetitor AnalysisSERP Analysis
🏗️ Leadership
Team ManagementMentoring AnalystsCross-functional CollaborationStakeholder ReportingSEO Strategy
Credentials

Education & Background

B.Tech – Electronics & Communication Engineering
Aditya College of Engineering, Madanapalli
ECE Graduate · JNTUA
Languages
English · Telugu · Kannada
Multilingual Professional
Location & Nationality
Bengaluru, India · Indian
Open to Remote & Hybrid roles
Get In Touch

Let's Build Something Great

Open to SEO Team Lead, Senior SEO Specialist, and organic growth leadership roles. I bring 4.6+ years across technical SEO, link building, PPC, and analytics.